I am Pukhraj, the founder and CEO of Moi Namaste. This brand is my love letter to Finland sharing with it the beauty and culture of my homeland, India.
Derived from two contrasting worlds, we exist for those who see beauty in global cultures, traditional crafts and artisanal wisdom.
Home for functional maximalists, I welcome you to our #peopleandplanetpositive club!
Values are defined as guiding principles or behavioral standards. And in the current fashion industry, it is incredibly important for brands to articulate these for themselves. For us, our values shepherd us to act and grow this company in accordance with our brand commitment of being people & planet positive.
India is a melting pot of cultural and craft influences making it a place where you can find everything if you try hard enough. As an NRI (Non-Resident of India)-owned business, we want to share the beauty and celebrate the craftsmanship of Indian artisans while preserving the culture. Therefore, all our pieces are handcrafted making sure the energy, touch & stories of our artisans are felt when they are consumed thousands of miles away.
To facilitate the transformation of the fashion industry, we must educate ourselves, advocate for change and act collaboratively. It is important for us that everyone feels seen, heard, and included in our community. We are always listening, taking feedback, and improving our work with an intention to grow a global “people and planet positive club”.
Considering the fashion and lifestyle sector’s significant impact on societies and the environment, we believe our impact measurement cannot end at “profits”. We must improve not only for the “world” but also for the “people”. As part of the Conscious Fashion and Lifestyle Network, we follow fair trade principles and actively work towards the UN SDGs including SDG 1 (No poverty), SDG 5 ( Gender Equality), SDG 8 (Decent Work & Economic Growth), SDG 12 (Responsible Production & Consumption) and SDG 13 (Climate Action).
According to the United Nations, the fashion industry is responsible for between 2 to 8 percent of global carbon emissions, with the equivalent of a truckload of garbage textile waste being burned or dumped in landfills every second. As a brand, we are committed to not just being carbon neutral but carbon positive. From upcycling, using certified organic cotton, planting trees with every order to exploring “farm-to-closet” 100% traceable production processes for our future collections, we are trying to do our bit! Our dream is to bring prosperity not just to our people but to your collective home, our planet.
All Moi Namaste pieces are handcrafted in India using traditional, artisanal techniques, with a deliberate focus on women empowerment, ethical production and sustainability.
Actions speak louder than words and we believe you can say a lot with what you own.