About Us

Moi 👋🏼

I am Pukhraj, the founder and CEO of Moi Namaste. This brand is my love letter to Finland sharing with it the beauty and culture of my homeland, India.

Derived from two contrasting worlds, we exist for those who see beauty in global cultures, traditional crafts and artisanal wisdom.

Home for functional maximalists, I welcome you to our #peopleandplanetpositive club!

Namaste 🙏🏽




 Proudly people and planet positive


All Moi Namaste pieces are handcrafted in India using traditional, artisanal techniques, with a deliberate focus on women empowerment, ethical production and sustainability.

Actions speak louder than words and we believe you can say a lot with what you own.




1. What is a Sari or Saree?

Derived from the Prakrit word "Sattika" or "a strip of cloth", a Sari is a women's garment from the Indian subcontinent that consists of an unstitched drape varying from 4.5 to 9 metres in length. It is typically wrapped around the waist, with one end draped over the shoulder, partly baring the midriff.


2. What is Upcycling? 

Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value.


3. Why Upcycle a Saree?

Thousands of sarees are discarded daily due to misprints or small tears, reducing metres of fabric to an error destined for the landfills. We believe the most sustainable fabric is the one that already exists. So why not give it a new life.


4. Will wearing upcycled sarees considered cultural appropriation?

Upcycling old fabrics to create new, unique pieces is an old practice. Something our mums & grandmums have been doing worldwide.

Wearing such upcycled sarees isn't cultural appropriation when worn with love & good intentions (just like with all your clothing!)