Values
We find ourselves in an era marked by profound shifts. Climate shifts, social polarization, and economic challenges urge us to act decisively. We believe in leveraging our choices for good. Sustainable values are woven into everyday moments – from our morning coffee to our wardrobe choices. Our decisions hold power to drive positive change.
Our platform and community stand by key values: Ethical, Ecological, Empowering, and Ancestral. These principles shape our curated products and collective mission, driving us toward a more sustainable and conscious future.
ETHICAL
When it comes to working with experiences or physical products, from our customers to our creators, we embody the values of care, honesty, and trust in all that we do.
All the lifestyle products created or curated for our platform have been validated on the following parameters:
dignified livelihood & fair wages
decent working hours & safe environment
professional development
no child or forced labor
ECOLOGICAL
As a global platform, we are mindful of our practices in and outside the everyday and are rooted in an eco-conscious approach towards circularity and using sustainable materials.
We understand our interdependent nature with Mother Earth and ensure we do more good than harm.
All the lifestyle products created or curated for our platform have been validated on the following parameters:
carbon management
energy-efficient logistics
organic and natural materials
durability and circularity
EMPOWERING
We trust the time of the feminine is here. For us, the arrival of the feminine era translates into embodying values of care, holistic growth, and empowerment.
From customers to creators, we create empowering experiences and products rooted in raising your consciousness.
women leadership
feminist policies of care
educational workshops & experiences
women creators
ANCESTRAL
We look back to move forward, inspired by how our ancestors and indigenous communities lived in alignment with their values, peers, and nature.
Preserving, educating, and embodying ancestral practices from India, we bring forth the best of Indian culture and craftsmanship.
Both our designs and experiences are rooted in:
indigenous wisdom
communal experiences
Indian culture
spiritual practices