We are focus on creating Sustainable & Ethical clothing that is both people & planet positive.
The fashion industry is the world's second biggest polluting industry after the oil one. In 2018, the emission from the fashion industry reached 2.1 million tons. In comparison the fashion industry emission of CO₂ equals the entire amount of CO₂ from Germany, France and Great Britain altogether. If nothing gets done, the CO₂ emission is expected to increase to 2,7 billion tons in 2030.*
At Moi Namaste we believe that more and more people are looking for clothing and accessories that are both kind to the environment and the makers. For us, this is a beautiful opportunity to have positive social and environmental impact. This is why we partner with small women-run, women-benefitting groups across India that provide safe, fair and dignified livelihood opportunities to both women and traditional craftspeople.
For materials, there is no better logic than use fabrics that already exist. From sarees to vintage quilts, we minimize environmental pollution by only producing styles in already existing materials or sustainable certified materials.
Like all industries, producing clothes will always have an impact on the planet and it's people. However, we are here to offer an alternative, a colourful beautiful one, where inherently eco-friendly, traditional, handcraft techniques are brought back to main stream fashion and existing fabrics are used to reduce the stress of Mother Earth.
Still a new and small company, we have a long way to go before we make any real impact. But we believe that no growth can happen without active listening, gathering feedback and reflecting. To ensure we were heading in the right path, we collaborated with 180 Degrees Consulting, the world’s largest consultancy
for non-profits & social enterprises.
They provide high-quality consulting services to social impact organizations and have over 10,000 carefully selected and professionally trained volunteer consultants worldwide.
From our 2021, report some key findings included:
- Moi Namaste has contributed to female empowerment, since female artisans can finally have an occupation and gain their own money.
- The knowledge of artisans and the society they live in (even people who don’t work for the NGOs) improves, since the artisans share their learnings with others.
- The living conditions of the next generation has been improved since artisans can use their salaries to guarantee an education for their children, and therefore allowing them to have better opportunities and quality of life.
- By informing the customers about the different craftsmanship techniques and the history behind the products- the company spreads the knowledge of the Indian culture to their Finnish (and worldwide) customers.
- 10% of Moi Namaste’s profits are contributed to social causes, with other contributions to various SDGs.
To read the whole report, click here.