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Values

We find ourselves in an era marked by profound shifts. Climate shifts, social polarization, and economic challenges urge us to act decisively. We believe in leveraging our choices for good. Sustainable values are woven into everyday moments – from our morning coffee to our wardrobe choices. Our decisions hold power to drive positive change.

Our platform and community stand by key values: Ethical, Ecological, Empowering, and Ancestral. These principles shape our curated products and collective mission, driving us toward a more sustainable and conscious future.

Pottery photo by Swapnil Dwivedi

ETHICAL

When it comes to working with experiences or physical products, from our customers to our creators, we embody the values of care, honesty, and trust in all that we do.

All the lifestyle products created or curated for our platform have been validated on the following parameters:

dignified livelihood & fair wages

decent working hours & safe environment

professional development

no child or forced labor

Aeshaane Peace Silk Scarf

ECOLOGICAL

As a global platform, we are mindful of our practices in and outside the everyday and are rooted in an eco-conscious approach towards circularity and using sustainable materials.

We understand our interdependent nature with Mother Earth and ensure we do more good than harm.

All the lifestyle products created or curated for our platform have been validated on the following parameters:

carbon management

energy-efficient logistics

organic and natural materials

durability and circularity

Hold hands by Priscilla Du Preez

EMPOWERING

We trust the time of the feminine is here. For us, the arrival of the feminine era translates into embodying values of care, holistic growth, and empowerment.

From customers to creators, we create empowering experiences and products rooted in raising your consciousness.

women leadership

feminist policies of care

educational workshops & experiences

women creators

Ikat Weaving by Akhil Pawar

ANCESTRAL

We look back to move forward, inspired by how our ancestors and indigenous communities lived in alignment with their values, peers, and nature.

Preserving, educating, and embodying ancestral practices from India, we bring forth the best of Indian culture and craftsmanship.

Both our designs and experiences are rooted in:

indigenous wisdom

communal experiences

Indian culture

spiritual practices

Looking for additional information or concrete data on a brand? Just reach out!

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